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Opportunities and problems associated with direct marketing
8 references·0 citing·34 second hop
Opportunities and problems associated with direct marketing (1993)Opportunities and problems associated wit…Database Marketing: A Channel, a Medium, or a Strategic Approach? (1991)Database Marketing: A Channel…Environmental Relationships of the Internal Political Economy of Marketing Channels (1985)Environmental Relationships o…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSThe Environment of Marketing Channel Dyads: A Framework for Comparative Analysis (1983)The Environment of Marketing …Strategic Management (1983)Strategic ManagementMail and Telephone Surveys (1979)Mail and Telephone SurveysMarketing as Exchange: A Theory of Transactions in the Marketplace (1978)Marketing as Exchange: A Theo…The social psychology of organizing (1969)The social psychology of orga…Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects (1969)Exploration and Exploitation in Organizational Learning (1991)A Dynamic Theory of Organizational Knowledge Creation (1994)Managing Legitimacy: Strategic and Institutional Approaches (1995)Health education and the media (1981)The new marketing—Developing long-term interactive relationships (1987)Direct Marketing Management (1989)Direct marketing communications in the UK: a study of growth, past, present and future (1996)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Measuring and Assessing Organizations. (1981)Developing Buyer-Seller Relationships (1987)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dyadic Business Relationships within a Business Network Context (1994)Advances in Consumer Research (2025)A Coefficient of Agreement for Nominal Scales (1960)Estimating Nonresponse Bias in Mail Surveys (1977)A Transaction Cost Analysis Model of Channel Integration in International Markets (1990)Generalizations about trust in marketing channel relationships using meta-analysis (1998)An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes (2000)A Theory of the Allocation of Time (1965)Broadening the Concept of Marketing (1969)The Handbook of Social Psychology (1969)General Theories and the Fundamental Explananda of Marketing (1983)The evolution of relationship marketing (1995)Resident attitudes toward sustainable community tourism (2010)The Multinational Corporation as an Interorganizational Network (1990)Modernization, Cultural Change, and Democracy (2001)Modernization, cultural change, and democracy the human development sequence (2005)The Development of a Rasch-Type Loneliness Scale (1985)A guide for the design and conduct of self-administered surveys of clinicians (2008)Survey response rate levels and trends in organizational research (2008)(In)tangible resources as antecedents of a company’s competitive advantage and performance (2009)Entrepreneurial competencies: a literature review and development agenda (2010)Top Management's Transformational Leader Behaviors and Innovation Orientation: A Cross-Cultural Perspective in Eight Countries (2013)
this work references cited by second hop

References

  • 1969The social psychology of organizing10,747 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1979Mail and Telephone Surveys1,436 cited
  • 1983The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis527 cited
  • 1985Environmental Relationships of the Internal Political Economy of Marketing Channels320 cited
  • 1978Marketing as Exchange: A Theory of Transactions in the Marketplace220 cited
  • 1983Strategic Management162 cited
  • 1991Database Marketing: A Channel, a Medium, or a Strategic Approach?13 cited

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