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Application of neural networks to recognize profitable customers for dental services marketing-a case of dental clinics in Taiwan
16 references·2 citing·46 second hop
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References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 2007Research Methods for Business3,639 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 2008Research Methods for Business2,376 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 1999Artificial neural networks in bankruptcy prediction: General framework and cross-validation analysis677 cited
  • 1968Determinant Buying Attitudes: Meaning and Measurement381 cited
  • 1993Service Quality Measurement347 cited
  • 2004Bankruptcy theory development and classification via genetic programming160 cited
  • 2005Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms154 cited
  • 1997Applying neural computing to target marketing125 cited
  • 1994Comparing the predictive performance of a neural network model with some traditional market response models125 cited
  • 2007Service Marketing and Management103 cited
  • 1995Artificial neural networks: A new methodology for industrial market segmentation102 cited
  • 2000On structural equation modelling for customer satisfaction measurement86 cited

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1968
Do the Poor Pay More?
75 cited

Cited by

  • 2014Analyzing Patients’ Values by Applying Cluster Analysis and LRFM Model in a Pediatric Dental Clinic in Taiwan22 cited
  • 2011Improving Direct Marketing Profitability with Neural Networks12 cited