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Amortization of Advertising Expenditures in the Financial Statements
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Amortization of Advertising Expenditures in the Financial Statements (1970)Amortization of Advertising Expenditures …An assessment of advertising effectiveness of Indian banks using Koyck model (2019)An assessment of advertising …Relation between marketing expenses and bank’s financial position: Ukrainian reality (2017)Relation between marketing ex…Advertising spending, firm performance, and the moderating impact of CSR (2017)Advertising spending, firm pe…The Moderating Effect Of Product Market Competition In The Relationship Between Advertising Expenditures And Sales (2013)The Moderating Effect Of Prod…Decision usefulness of whole-asset operating lease capitalizations (2013)Decision usefulness of whole-…C apital M arkets R esearch A nd T he G oodwill D ebate (1995)C apital M arkets R esearch A…The Application of Management Accounting Techniques to Marketing (1988)The Application of Management…Accounting for Marketing Assets (1986)Accounting for Marketing Asse…Amortization of Advertising Expenditures (1977)Amortization of Advertising E…A Reconsideration of the Recognition of Advertising Assets on Financial Statements (1977)A Reconsideration of the Reco…General Systems Theory—The Skeleton of Science (1956)The Theory and Measurement of Business Income (1961)Premiums for High Quality Products as Returns to Reputations (1983)The market for corporate control (1983)Positive Accounting Theory (1985)International variations in the accounting and tax treatments of goodwill and the implications for research (1996)The capitalization, amortization, and value-relevance of R&D (1996)Capitalisation of Intangibles — A Review of Current Practice and the Regulatory Framework (2001)The Australian Market Perception Of Goodwill And Identifiable Intangibles (2011)MANAGEMENT ACCOUNTING (1978)In search of excellence: Lessons from America's best- run companies (1983)In Search of Excellence: Lessons from America's Best-Run Companies. (1983)Barriers to customer‐oriented management accounting in financial services (2000)Calculating the Cost of Variances in the Supply Chain (2000)Brand value accounting: an international comparison of perceived managerial implications (2001)Determinants of Financial Performance: A Meta-Analysis (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)How Advertising Works: What Do We Really Know? (1999)The Impact of Marketing Expenditure on Firm Performance (2020)Product market competition and corporate advertising expenditure: Evidence from a natural experiment (2022)The Distributed Lag Between Capital Appropriations and Expenditures (1965)The Measurement of Cumulative Advertising Effects (1965)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Estimating the Effectiveness of Advertising: Some Pitfalls in Econometric Methods (1964)Rates of Amortization of Advertising Expenditures (1971)The economics of advertising (1972)Firm Valuation of Advertising Expense: An Investigation of Scaler Effects (1997)Brands: the asset definition and recognition test (1998)The balanced scorecard : measures that drive performance (1992)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)Markets, Bureaucracies, and Clans (1980)THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK (1997)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate social responsibility and performances of firms operating in the tourism and hospitality industry (2021)Current status and future perspective of the link of corporate social responsibility–corporate financial performance in the tourism and hospitality industry (2022)Impact of environmental, social, governance, and corporate social responsibility factors on firm’s marketing expenses and firm value: A panel study of US companies (2022)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)How does foreign entry affect domestic banking markets? (2001)The Stock Market Valuation of Research and Development Expenditures (2001)Mobile Banking Application (App) Adoption Behaviour Amongst Malaysian Consumers (2023)On the Usefulness of Earnings and Earnings Research: Lessons and Directions from Two Decades of Empirical Research (1989)
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  • 2017Advertising spending, firm performance, and the moderating impact of CSR42 cited
  • 1977A Reconsideration of the Recognition of Advertising Assets on Financial Statements30 cited
  • 1988The Application of Management Accounting Techniques to Marketing23 cited
  • 1995C apital M arkets R esearch A nd T he G oodwill D ebate22 cited
  • 2013The Moderating Effect Of Product Market Competition In The Relationship Between Advertising Expenditures And Sales18 cited
  • 2017Relation between marketing expenses and bank’s financial position: Ukrainian reality18 cited
  • 1977Amortization of Advertising Expenditures18 cited
  • 1986Accounting for Marketing Assets15 cited
  • 2013Decision usefulness of whole-asset operating lease capitalizations14 cited
  • 2019An assessment of advertising effectiveness of Indian banks using Koyck model14 cited

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