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List segmentation strategies in direct marketing
8 references·0 citing·25 second hop
List segmentation strategies in direct marketing (1993)List segmentation strategies in direct ma…The effect of sample size and proportion of buyers in the sample on the performance of list segmentation equations generated by regression analysis (1992)The effect of sample size and…Direct Marketing Management (1989)Direct Marketing ManagementDirect Marketing Management (1989)Direct Marketing ManagementImproved statistical techniques for response modeling (1988)Improved statistical techniqu…A direct mail customer purchase model (1988)A direct mail customer purcha…Limited-Dependent and Qualitative Variables in Econometrics. (1984)Limited-Dependent and Qualita…Limited-dependent and qualitative variables in econometrics (1983)Limited-dependent and qualita…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Successful direct marketing methods (1975)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Conjoint experiments for direct mail response optimization (1998)Fuzzy target selection using RFM variables (2002)Communication Yearbook 19 (2012)New approach to customer segmentation based on changes in customer value (2015)Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives (2002)The effect of acquisition channels on customer loyalty and cross-buying (2005)Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication (2011)CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing (1994)Assessing the performance of direct marketing scoring models (2001)Understanding consumer-created media synergy (2011)Database marketing and organizational learning theory: toward a research agenda (1996)Implementing Neural Networks for Decision Support in Direct Marketing (2004)Cost-Sensitive Learning via Priority Sampling to Improve the Return on Marketing and CRM Investment (2012)Econometric Analysis of Cross Section and Panel Data (2001)Does Foreign Direct Investment Increase the Productivity of Domestic Firms? In Search of Spillovers Through Backward Linkages (2004)Introductory Econometrics for Finance (2008)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Selection corrections for panel data models under conditional mean independence assumptions (1995)Preferences for Stock Characteristics As Revealed by Mutual Fund Portfolio Holdings (1996)Income and well-being: an empirical analysis of the comparison income effect (2004)The Lifetime Value Concept in Customer-Based Marketing (1999)
this work references cited by second hop

References

  • 1983Limited-dependent and qualitative variables in econometrics13,257 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1984Limited-Dependent and Qualitative Variables in Econometrics.1,310 cited
  • 1989Direct Marketing Management150 cited
  • 1989Direct Marketing Management105 cited
  • 1988A direct mail customer purchase model73 cited
  • 1988Improved statistical techniques for response modeling64 cited
  • 1992The effect of sample size and proportion of buyers in the sample on the performance of list segmentation equations generated by regression analysis34 cited

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