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Teen perceptions of disclosure in buzz marketing

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References

2009Diffusion of Innovations2,442 cited
2004Stealth Marketing: How to Reach Consumers Surreptitiously304 cited
2004Report of the APA Task Force on Advertising and Children296 cited
2001The anatomy of buzz: how to create word-of-mouth marketing281 cited
2000The buzz on buzz.195 cited
2004Children and the Changing World of Advertising189 cited
2004Building the buzz in the hive mind168 cited
2004Marketing Principles and Best Practices25 cited

Cited by

2019Reaching subculture markets: The cryptic marketing approach8 cited
2013The Effects of Entrepreneurial Marketing Practices on the Growth of Hair Salons: A Case Study of Hair Salons in Kiambu Township6 cited

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