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New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance
16 references·1 citing·40 second hop
New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance (2013)New Thinking on Antecedents to Successful…Advances in Consumer Research (2025)Advances in Consumer ResearchAdvances in Consumer Research (2025)Advances in Consumer ResearchSchematic Bases of Social Information Processing (2022)Schematic Bases of Social Inf…The competitive advantage of corporate philanthropy (2013)The competitive advantage of …Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Consumer Responses to Corpora…Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer (2007)Cause-Related Marketing (CRM)…The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)The Effect of Corporate Socia…The role of brand/cause fit in the effectiveness of cause-related marketing campaigns (2002)The role of brand/cause fit i…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Charitable programs and the retailer: do they mix? (2000)Charitable programs and the r…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Causes and effects of causal attribution. (1984)Causes and effects of causal …Affective and Cognitive Factors in Preferences (1982)Affective and Cognitive Facto…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Cause-Brand Association and Consumer Attitude: A Review (2018)Cause-Brand Association and C…The Psychology of Interpersonal Relations. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
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  • 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,590 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 2025Advances in Consumer Research1,129 cited
  • 1982Affective and Cognitive Factors in Preferences1,071 cited
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  • 2022Schematic Bases of Social Information Processing917 cited
  • 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
  • 2000Charitable programs and the retailer: do they mix?809 cited
  • 1984Causes and effects of causal attribution.709 cited
  • 2007

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Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer
501 cited
  • 2002The role of brand/cause fit in the effectiveness of cause-related marketing campaigns500 cited
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    • 2018Cause-Brand Association and Consumer Attitude: A Review11 cited