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Preliminary investigation of the communication effects of “taboo” themes in advertising
16 references·11 citing·33 second hop
Preliminary investigation of the communication effects of “taboo” themes in advertising (2012)Preliminary investigation of the communic…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Qualitative Data Analysis (2008)Qualitative Data AnalysisEmotion, Regulation, and Moral Development (2000)Emotion, Regulation, and Mora…Embarrassment: Its distinct form and appeasement functions. (1997)Embarrassment: Its distinct f…Qualitative data analysis (2nd ed) (1996)Qualitative data analysis (2n…The Measurement of Independent and Interdependent Self-Construals (1994)The Measurement of Independen…The Voice of the Customer (1993)The Voice of the CustomerCulture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Sociological Ambivalence and Other Essays. (1978)Sociological Ambivalence and …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…A study of normative and informational social influences upon individual judgment. (1955)A study of normative and info…The persuasive effect of storytelling on consumer response regarding erotic products (2025)The persuasive effect of stor…Consumer emotional ambivalence: a state-of-the-art review (2025)Consumer emotional ambivalenc…Moving markets towards climate change for sustainable development: Comprehending strategic insights for efficient marketing communication (2024)Moving markets towards climat…Construal level theory in advertising research: A systematic review and directions for future research (2024)Construal level theory in adv…Taboo in consumption: Social structure, gender and sustainable menstrual products (2020)Taboo in consumption: Social …Understanding the viability of three types of approach of advertising in emerging markets (2019)Understanding the viability o…From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying (2018)From filthy to healthy and be…Controversial advertising: transgressing the taboo of gender-based violence (2016)Controversial advertising: tr…Shock Advertising: Not So Shocking Anymore. 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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 2017The Discovery of Grounded Theory25,772 cited
  • 1990Qualitative evaluation and research methods24,203 cited
  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 2008Qualitative Data Analysis17,372 cited
  • 1996Qualitative data analysis (2nd ed)5,593 cited
  • 1955A study of normative and informational social influences upon individual judgment.4,815 cited
  • 1994The Measurement of Independent and Interdependent Self-Construals3,604 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 2000Emotion, Regulation, and Moral Development2,422 cited
  • 1993The Voice of the Customer1,969 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1997Embarrassment: Its distinct form and appeasement functions.751 cited

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  • 1978Sociological Ambivalence and Other Essays.749 cited
  • Cited by

    • 2016Controversial advertising: transgressing the taboo of gender-based violence59 cited
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    • 2018From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying30 cited
    • 2014Shock Advertising: Not So Shocking Anymore. An Investigation among Generation Y26 cited
    • 2024Moving markets towards climate change for sustainable development: Comprehending strategic insights for efficient marketing communication23 cited
    • 2019Understanding the viability of three types of approach of advertising in emerging markets19 cited
    • 2013THE IMPACT OF SHOCKING ADVERTISING TO CONSUMER BUYING BEHAVIOR17 cited
    • 2025Consumer emotional ambivalence: a state-of-the-art review11 cited
    • 2012A Review Study of Developing an Advertising Strategy for Westerner’s Companies among Middle East Countries: the Islamic Perspective11 cited
    • 2025The persuasive effect of storytelling on consumer response regarding erotic products1 cited