Broadcast and Cable News Network Differences in the Way Reporters Used Women and Minority Group Sources to Cover the 2004 Presidential Race

Abstract

Our content analysis of 2,075 campaign stories aired by 3 broadcast and 3 cable networks during the 2004 presidential campaign revealed that female and non-White reporters at broadcast networks were generally more aggressive in their source use when compared to their male and White colleagues, using a greater number of sources and in most cases also allotting the sources more time. Female and non-White reporters at cable networks also tended, although less consistently and to a lesser extent, to use and give more time to female and non-White sources.

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