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• 2018eWOM through social networking sites and impact on purchase intention and brand image in Iran222 cited
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• 2010Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange111 cited
• 2008The Complexities of Perceived Risk in Cross-Cultural Services Marketing110 cited
• 2005The influence of culture upon consumers’ desired value perceptions: A research agenda104 cited
• 2010Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences83 cited
• 2021Hofstede's individual-level indulgence dimension: Scale development and validation81 cited
• 2011Understanding organizational citizenship behavior from a cultural perspective: An empirical study within the context of hotels in Mainland China77 cited
• 2020The impact of leadership style on organizational citizenship behavior: does leaders' emotional intelligence play a moderating role?71 cited
• 2005A cross‐cultural exploration of attitudes toward product expiration dates66 cited
• 1997