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An Overview of Marketing Planning in UK Service Companies
8 references·0 citing·25 second hop
An Overview of Marketing Planning in UK Service Companies (1983)An Overview of Marketing Planning in UK S…The Practice of Management (2012)The Practice of ManagementEuropean Journal of Marketing (1993)European Journal of MarketingAn Understanding of Marketing Strategy (1984)An Understanding of Marketing…Where marketing planning fails (1983)Where marketing planning failsThe Marketing of Services (1980)The Marketing of ServicesBusiness policy and strategy (1980)Business policy and strategyNew product management (1974)New product managementMarketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…A concept of corporate planning (1970)Marketing, Strategic Planning and the Theory of the Firm (1982)Positioning, image and the marketing of multiple retailers (1992)International marketing behaviour amongst exporting firms (2007)Service Marketing and Quality Strategies (2018)Market share: Key to profitability? (1981)Effectiveness in marketing planning (1983)Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process (1990)A development of the domain of marketing planning (1996)Differentiation of services to achieve Competitive Advantage - Airlines meeting the needs of the Physically Challenged Persons (2011)Quality in the Service Sector: A Review (1989)Internal marketing: a review and some interdisciplinary research challenges (1995)Building and testing theories of decision making by travellers (2004)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Capabilities of Market-Driven Organizations (1994)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)Interorganizational Governance in Marketing Channels (1994)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Whither Services Marketing? (2004)Strategic technology scanning (1997)Strategic Management Practice and Corporate Performance of Selected Small Business Enterprises in Lagos Metropolis (2010)THE EFFECTS OF STRATEGIC PLANNING ON CORPORATE PERFORMANCE IN UNIVERSITY EDUCATION: A STUDY OF BABCOCK UNIVERSITY (2012)
this work references cited by second hop

References

  • 2012The Practice of Management3,745 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1993European Journal of Marketing586 cited
  • 1980The Marketing of Services363 cited
  • 1980Business policy and strategy73 cited
  • 1984An Understanding of Marketing Strategy53 cited
  • 1974New product management41 cited
  • 1983Where marketing planning fails31 cited

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