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How do not‐for‐profit SMEs attempt to develop a strong brand in an increasingly saturated market?
16 references·2 citing·39 second hop
How do not‐for‐profit SMEs attempt to develop a strong brand in an increasingly saturated market? (2009)How do not‐for‐profit SMEs attempt to dev…Business Research: A Practical Guide for Undergraduate and Postgraduate Students (2009)Business Research: A Practica…From Brand Vision to Brand Evaluation (2006)From Brand Vision to Brand Ev…Corporate rebranding: destroying, transferring or creating brand equity? (2006)Corporate rebranding: destroy…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Essential Guide to Qualitative Methods in Organizational Research (2004)Essential Guide to Qualitativ…Research Methods for Business Students (2003)Research Methods for Business…Grounded Theory in Management Research (2003)Grounded Theory in Management…Creating powerful brands in consumer, service and industrial markets (2003)Creating powerful brands in c…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Applied Business research: Qualitative and Quantitative Methods (2001)Applied Business research: Qu…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Interviewing for Social Scientists (1999)Interviewing for Social Scien…Business Research Projects (1995)Business Research ProjectsEntrepreneurship: A Contemporary Approach (1994)Entrepreneurship: A Contempor…Research methods for business: A skill building approach (1993)Research methods for business…Managing brand equity : capitalizing on the value of a brand name. 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  • 2006

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From Brand Vision to Brand Evaluation
337 cited

Cited by

  • 2019Increasing Brand Orientation and Brand Capabilities Using Licensing: an Opportunity for SMEs in International Markets10 cited
  • 2017Branding efforts and SME performance – an empirical investigation of variations across firm sizes and business sectors10 cited