Cited by

• 2019Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions269 cited
• 2014An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect245 cited
• 2012The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers222 cited
• 2013A bibliometric analysis of the global branding literature and a research agenda220 cited
• 2016The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference214 cited
• 2011Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands194 cited
• 2014Global vs local brands: how home country bias and price differences impact brand evaluations184 cited
• 2017Consumers and Brands across the Globe: Research Synthesis and New Directions161 cited
• 2014Drivers of Local Relative to Global Brand Purchases: A Contingency Approach158 cited
• 2016How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective152 cited
• 2013The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success150 cited
• 2015A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization146 cited
• 2020Do brand warmth and brand competence add value to consumers? A stereotyping perspective142 cited
• 2018Stereotyping global brands: Is warmth more important than competence?140 cited
• 2010Implicit measures of consumer cognition: A review135 cited
• 2014How global brands create firm value: the 4V model134 cited