SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Wroe Alderson: father of modern marketing
16 references·4 citing·33 second hop
Wroe Alderson: father of modern marketing (2007)Wroe Alderson: father of modern marketingToward a Concept of Workable Competition (2024)Toward a Concept of Workable …The Fundamentals of Marketing (2010)The Fundamentals of MarketingA history of schools of marketing thought (2005)A history of schools of marke…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…Marketing Theory: Evolution and Evaluation (1990)Marketing Theory: Evolution a…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The History of Marketing Thought (1976)The History of Marketing Thou…Business policy: text and cases (1973)Business policy: text and cas…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorConsumer decision processes : marketing and advertising implications (1966)Consumer decision processes :…Postponement, Speculation and the Structure of Distribution Channels (1965)Postponement, Speculation and…Dynamic marketing behavior : a functionalist theory of marketing (1965)Dynamic marketing behavior : …Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…General Systems Theory—The Skeleton of Science (1956)General Systems Theory—The Sk…The Theory of Monopolistic Competition. A Re-orientation of the Theory of Value. (1947)The Theory of Monopolistic Co…Some Problems in Market Distribution (1912)Some Problems in Market Distr…Origin of Korean entrepreneurship (2023)Origin of Korean entrepreneur…Sources of the Competitive Advantage of Family Enterprises: An International Approach Focusing on China, Nigeria and Poland (2017)Sources of the Competitive Ad…B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions (2016)B2B: A Paradigm Shift from Ec…The marketing discipline comes of age, 1934‐1936 (2010)The marketing discipline come…A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Corporate reputation and sustained superior financial performance (2002)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)The TOWS matrix—A tool for situational analysis (1982)Managing organisational knowledge by diagnosing intellectual capital: framing and advancing the state of the field (1999)Toward a Descriptive Stakeholder Theory: An Organizational Life Cycle Approach (2001)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)International politics is not foreign policy (1996)Perfect Competition and the Creativity of the Market (2001)Categories and competition (2016)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)Organizational Information Requirements, Media Richness and Structural Design (1986)A Unified Theory of Development: A Dialectic Integration of Nature and Nurture (2010)Embracing Causal Complexity (2016)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)The rediscovery of postponement a literature review and directions for research (2001)Global supply chain risk management strategies (2008)Product variety management (2013)From segmentation to fragmentation (1997)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)International students' decision‐making process (2006)
this work references cited by second hop

References

  • 1971The Theory of Buyer Behavior2,797 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1956General Systems Theory—The Skeleton of Science2,333 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1973Business policy: text and cases1,189 cited
  • 1947The Theory of Monopolistic Competition. A Re-orientation of the Theory of Value.629 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 1990Marketing Theory: Evolution and Evaluation529 cited
  • 2010The Fundamentals of Marketing480 cited
  • 1965Postponement, Speculation and the Structure of Distribution Channels438 cited
  • 1965Dynamic marketing behavior : a functionalist theory of marketing384 cited
  • 1976The History of Marketing Thought369 cited
  • 2005A history of schools of marketing thought322 cited
  • 1966Consumer decision processes : marketing and advertising implications308 cited
  • 1912Some Problems in Market Distribution287 cited
  • 2024Toward a Concept of Workable Competition228 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

  • 2016B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions33 cited
  • 2010The marketing discipline comes of age, 1934‐193628 cited
  • 2017Sources of the Competitive Advantage of Family Enterprises: An International Approach Focusing on China, Nigeria and Poland28 cited
  • 2023Origin of Korean entrepreneurship14 cited