They're gr-r-reat! Introduction to the special issue

Stephen W. Brown III · Sharon Ponsonby-McCabe

15 citations0/0 files storedJournal of Marketing Management

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Marketing and Advertising Strategies Academic and Historical Perspectives in Psychology Management Theory and Practice

Abstract

In 1944, several dozen psychology students were shown a short film clip and asked to comment on what was happening. The film featured two triangles and a circle moving across a plain surface. As Ro...

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1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products 1993Faces in the Clouds 1993Faces in the Clouds: A New Theory of Religion 2011Personification in Advertising 1996Picturing the Beast: Animals, Identity and Representation 2011It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales 2005Thinking with animals: new perspectives on anthropomorphism

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2014Effects of organisational culture on brand portfolio performance

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