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They're gr-r-reat! Introduction to the special issue
16 references·2 citing·32 second hop
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
  • 1993Faces in the Clouds914 cited
  • 1993Faces in the Clouds: A New Theory of Religion776 cited
  • 1996Picturing the Beast: Animals, Identity and Representation390 cited
  • 2011Personification in Advertising390 cited
  • 2011It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales373 cited
  • 2005Thinking with animals: new perspectives on anthropomorphism317 cited
  • 2005An examination of brand personality through methodological triangulation189 cited
  • 1985Dreams, fairy tales, animals, and cars157 cited
  • 2000The Animalizing Imagination71 cited
  • 2000The Animalizing Imagination: Totemism, Textuality and Ecocriticism47 cited
  • 2012Brand relationship and personality theory42 cited
  • 2005The Secret of the Totem32 cited
  • 1906The Secret of the Totem. by Andrew Lang23 cited
  • 2009Beavers, Bubbles, Bees, and Moths

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  • 2014Effects of organisational culture on brand portfolio performance14 cited
  • 2014A Classification Framework of Value Co-creation in Electronic and Mobile Services6 cited