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ArticleAn examination of brand personality through methodological triangulation

Traci H. Freling2005

Article2005

An examination of brand personality through methodological triangulation

Traci H. Freling · Lukas P. Forbes

189 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1979The Research Act: A Theoretical Introduction to Sociological Methods 1984Ethnography and Qualitative Design in Educational Research 1982Self-Concept in Consumer Behavior: A Critical Review 1991Managing brand equity : capitalizing on the value of a brand name.1987The Buying Impulse

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2012Service quality in a higher education context: an integrated model 2021Negative emotions in consumer brand relationship: A review and future research agenda 2011Consumers' perceptions of the dimensions of brand personality 2008Brand personality of retailers – an analysis of its applicability and its effect on store loyalty 2018The impact of brand personality on consumer behavior: the role of brand love 2017Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands

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Year2005

Typearticle

Published2005-11-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations189

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.bm.2540254

openalex_workW2076765092

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2009A mixed method approach to understanding brand personality

2014A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)