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An examination of brand personality through methodological triangulation
13 references·16 citing·40 second hop
An examination of brand personality through methodological triangulation (2005)An examination of brand personality throu…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The New Anthropomorphism (1992)The New AnthropomorphismIntegrated Marketing Communications (1992)Integrated Marketing Communic…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Possessions and the Extended Self (1988)Possessions and the Extended …The Buying Impulse (1987)The Buying ImpulseThe Ritual Dimension of Consumer Behavior (1985)The Ritual Dimension of Consu…Ethnography and Qualitative Design in Educational Research (1984)Ethnography and Qualitative D…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…The Research Act: A Theoretical Introduction to Sociological Methods (1979)The Research Act: A Theoretic…The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour (2023)The role of influencer–follow…Negative emotions in consumer brand relationship: A review and future research agenda (2021)Negative emotions in consumer…The impact of brand personality on consumer behavior: the role of brand love (2018)The impact of brand personali…Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017)Responsible and active brand …Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017)Effects of brand personality …Evaluating student satisfaction of quality at international branch campuses (2014)Evaluating student satisfacti…A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer) (2014)A study of the impact of Corp…When tourists are your “friends”: Exploring the brand personality of Mexico and Brazil on Facebook (2012)When tourists are your “frien…Service quality in a higher education context: an integrated model (2012)Service quality in a higher e…Are Consumer and Brand Personalities the Same? (2012)Are Consumer and Brand Person…Consumers' perceptions of the dimensions of brand personality (2011)Consumers' perceptions of the…Where the wild brands are: some thoughts on anthropomorphic marketing (2010)Where the wild brands are: so…Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries (2009)Cultural Brands from Emerging…A mixed method approach to understanding brand personality (2009)A mixed method approach to un…Brand personality of retailers – an analysis of its applicability and its effect on store loyalty (2008)Brand personality of retailer…Communicating brand personality: Are the websites doing the talking for the top South African Business Schools? 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this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1979The Research Act: A Theoretical Introduction to Sociological Methods6,283 cited
  • 1984Ethnography and Qualitative Design in Educational Research4,275 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1987The Buying Impulse2,102 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 1985The Ritual Dimension of Consumer Behavior842 cited
  • 2000How Personality Makes a Difference684 cited
  • 1992The New Anthropomorphism428 cited
  • 1992Integrated Marketing Communications320 cited

Cited by

  • 2012Service quality in a higher education context: an integrated model222 cited
  • 2021Negative emotions in consumer brand relationship: A review and future research agenda187 cited

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2011
Consumers' perceptions of the dimensions of brand personality
168 cited
  • 2008Brand personality of retailers – an analysis of its applicability and its effect on store loyalty166 cited
  • 2018The impact of brand personality on consumer behavior: the role of brand love163 cited
  • 2017Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands153 cited
  • 2014A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)152 cited
  • 2009A mixed method approach to understanding brand personality152 cited
  • 2023The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour152 cited
  • 2006Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?145 cited
  • 2017Responsible and active brand personality: On the relationships with brand experience and key relationship constructs133 cited
  • 2012Are Consumer and Brand Personalities the Same?119 cited
  • 2010Where the wild brands are: some thoughts on anthropomorphic marketing119 cited
  • 2009Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries119 cited
  • 2012When tourists are your “friends”: Exploring the brand personality of Mexico and Brazil on Facebook117 cited
  • 2014Evaluating student satisfaction of quality at international branch campuses108 cited