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Effects of Ad Placement and Type on Consumer Responses to Podcast Ads
16 references·3 citing·41 second hop
Effects of Ad Placement and Type on Consumer Responses to Podcast Ads (2009)Effects of Ad Placement and Type on Consu…Advances in Consumer Research (2025)Advances in Consumer ResearchWHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)WHY DO PEOPLE AVOID ADVERTISI…Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…Sponsorship and advertising: A comparison of consumer perceptions (2001)Sponsorship and advertising: …Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites (1998)Interactive Functions and The…CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA (1998)CONSUMER PERCEPTIONS OF ADVER…Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects (1997)Consumer Memory for Televisio…Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels (1988)Advertising's Immediate and D…Sponsorship: An Important Component of the Promotions Mix (1987)Sponsorship: An Important Com…Causes of Irritation in Advertising (1985)Causes of Irritation in Adver…The role of emotion in advertising (1984)The role of emotion in advert…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…A Reaction Profile For TV Commercials (1971)A Reaction Profile For TV Com…Advertising in America: The Consumer View (1969)Advertising in America: The C…Podcasting as Advertising Channel: Understanding the Context Effect (2023)Podcasting as Advertising Cha…Are Podcast Advertisements Effective? An Emerging Economy Perspective (2022)Are Podcast Advertisements Ef…A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media (2016)A Double-Edged Sword? Predict…A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Comparative fit indexes in structural models. (1990)Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Stay Away From Me (2012)Feeling and thinking: Preferences need no inferences. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation734 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 1998Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites519 cited
  • 1985Causes of Irritation in Advertising402 cited
  • 1969Advertising in America: The Consumer View300 cited
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  • 1988Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels196 cited
  • 1997Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects187 cited
  • 1987Sponsorship: An Important Component of the Promotions Mix182 cited
  • 1971A Reaction Profile For TV Commercials

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180 cited
  • 2001Sponsorship and advertising: A comparison of consumer perceptions179 cited
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    • 2023Podcasting as Advertising Channel: Understanding the Context Effect15 cited