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Eco-positioning of airlines: Perception versus actual performance · Study

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ArticleEco-positioning of airlines: Perception versus actual performance

Robert N. Mayer2015

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Articlegreen2015

Eco-positioning of airlines: Perception versus actual performance

Robert N. Mayer · Tim J. Ryley · David Gillingwater B

21 citations·0/0 files stored·Journal of Air Transport Management

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Environmental Sustainability in Business Diverse Aspects of Tourism Research Aviation Industry Analysis and Trends

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References

2007Research Methods in Education 1972Principles of Marketing 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust 2010Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products 2005Green branding effects on attitude: functional versus emotional positioning strategies 2009Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?1995Environmental Marketing Management: Meeting the Green Challenge

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2021Network ambidexterity and environmental performance: Code‐sharing in the airline industry 2020Airline Passengers’ Perceived Sacrifice and Green Practices Adoption Behaviours 2019The Contribution of Global Alliances to Airlines’ Environmental Performance

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Year2015

Typearticle

Published2015-03-16

VenueJournal of Air Transport Management

ISSN-L0969-6997

Languageen

Citations21

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/j.jairtraman.2015.03.003

openalex_workW2017050822

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