References

• 2007Research Methods in Education23,507 cited
• 1972Principles of Marketing5,587 cited
• 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
• 2010Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions828 cited
• 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
• 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
• 2009Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?448 cited
• 1995Environmental Marketing Management: Meeting the Green Challenge435 cited
• 2014Carbon labels in tourism: persuasive communication?233 cited
• 2012The Routledge Handbook of Tourism and the Environment211 cited
• 2010International Air Transport Association202 cited
• 2005Green Companies or Green Con‐panies: Are Companies Really Green, or Are They Pretending to Be?202 cited
• 1985Flying Off Course: Airline Economics and Marketing191 cited
• 2011The role of high-speed rail in mitigating climate change – The Swedish case Europabanan from a life cycle perspective181 cited