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Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
16 references·4 citing·40 second hop
Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television (2010)Brand placement in scripted and non-scrip…Advances in Consumer Research (2025)Advances in Consumer ResearchImagery and Verbal Processes (2013)Imagery and Verbal ProcessesCONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (2006)CONSUMERS, CHARACTERS, AND PR…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …Cultures and organizations: software of the mind (2005)Cultures and organizations: s…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Consumer behavior, 7th ed (2000)Consumer behavior, 7th edProduct Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Brand Placement: A Review (1998)Brand Placement: A ReviewThe Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Cultures and Organizations: Software of the Mind. 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A Case study in Alex de la Iglesia cinema (1970)The persistence of the produc…Culture's Consequences: International Differences in Work-Related Values. (1983)The Confucius connection: From cultural roots to economic growth (1988)Understanding the Influence of National Culture on the Development of Trust (1998)Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis (2002)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)A Coefficient of Agreement for Nominal Scales (1960)The Measurement of Observer Agreement for Categorical Data (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Rethinking validity and reliability in content analysis (1999)Validation Guidelines for IS Positivist Research (2004)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Schema Congruity as a Basis for Product Evaluation (1989)Using Drama to Persuade (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Instafamous and social media influencer marketing (2019)Dual coding theory: Retrospect and current status. (1991)Origins of the modern mind: three stages in the evolution of culture and cognition (1992)Nine Ways to Reduce Cognitive Load in Multimedia Learning (2003)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Emotional processing of fear: Exposure to corrective information. (1986)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1986Mental Representations: A Dual Coding Approach5,111 cited
  • 2013Imagery and Verbal Processes4,142 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1972Imagery and Verbal Processes3,246 cited
  • 1983The Cultural Relativity of Organizational Practices and Theories3,144 cited
  • 2005Cultures and organizations: software of the mind1,752 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 1998Brand Placement: A Review410 cited
  • 2000Consumer behavior, 7th ed408 cited

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  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects358 cited
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    • 2015The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor19 cited
    • 2017Product placement practices in prime-time television programmes in Hong Kong19 cited
    • 2020Binge-watching (Netflix) product placement: A content analysis on different product placements in Netflix originals vs. non-Netflix originals, and drama vs. comedy shows17 cited
    • 1970The persistence of the product placement in the viewer’s memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema1 cited