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Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces

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Cited by

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2018

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Digital subsistence entrepreneurs on Facebook

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2019Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model52 cited

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2015The Contextual Value of Social Capital for Subsistence Entrepreneur Mobility42 cited

2018Sustainability marketing. The need for a realistic whole systems approach40 cited

2017When Exchange Logics Collide29 cited

2017Overcoming Institutional Voids in Subsistence Marketplaces27 cited

2022Marketing at the bottom of the pyramid: Literature review and future research agenda21 cited

2023Wellbeing implications of BoP marketing: a service ecosystem approach18 cited

2022Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda16 cited

2021Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy14 cited

2024After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality13 cited

2024Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy12 cited

2016BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing7 cited

2022The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam5 cited