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Examining The Impact Of Mobile Marketing On Consumers' Attitudes and Purchase Intentions.
16 references·1 citing·39 second hop
Examining The Impact Of Mobile Marketing On Consumers' Attitudes and Purchase Intentions. (2010)Examining The Impact Of Mobile Marketing …Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Driving consumer acceptance o…Determinants of adoption of third generation mobile multimedia services (2004)Determinants of adoption of t…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)What is Interactivity and is …Permission-based mobile advertising (2002)Permission-based mobile adver…Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…Exploring the Implications of M-Commerce for Markets and Marketing (2002)Exploring the Implications of…Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Developing and Validating Tru…Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Privacy Concerns and Consumer…Dimensions of Privacy Concern among Online Consumers (2000)Dimensions of Privacy Concern…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Capturing Consumer Attitude Toward Mobile Advertising: An Empirical Investigation Among Different National Cultures (2017)Capturing Consumer Attitude T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models (2008)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Book Review: The Psychology of Attitudes (1997)Self-Efficacy: An Essential Motive to Learn (2000)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Investigating the impact of social media advertising features on customer purchase intention (2018)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)E-S-QUAL (2004)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. 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The Right to Privacy (1890)Strategic database marketing (1994)Social Contracts and Marketing Ethics (1999)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors (2007)Information Privacy Research: an Interdisciplinary Review1 (2011)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)E-satisfaction: an initial examination (2000)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)From Intentions to Actions: A Theory of Planned Behavior (1985)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology5,687 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1996Advertising Value and Advertising on the Web1,368 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,196 cited
  • 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,149 cited
  • 2000Privacy Concerns and Consumer Willingness to Provide Personal Information1,027 cited
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  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation737 cited
  • 2002Exploring the Implications of M-Commerce for Markets and Marketing686 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 2000Dimensions of Privacy Concern among Online Consumers

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608 cited
  • 2002Permission-based mobile advertising595 cited
  • 2004Determinants of adoption of third generation mobile multimedia services591 cited
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    • 2017Capturing Consumer Attitude Toward Mobile Advertising: An Empirical Investigation Among Different National Cultures5 cited