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Milieu as a pertinent unit of analysis in project marketing · Study

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ArticleMilieu as a pertinent unit of analysis in project marketing

Bernard Cova1996

Article1996

Milieu as a pertinent unit of analysis in project marketing

Bernard Cova · Florence Mazet · Robert Salle

95 citations·0/0 files stored·International Business Review

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Construction Project Management and Performance Marketing and Advertising Strategies Political Influence and Corporate Strategies

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References

1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS 1985The Second Industrial Divide 1995Developing relationships in business networks 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1986Networks: Between markets and hierarchies 1990Industrial districts and inter-firm co-operation in Italy 1992Industrial networks: A new view of reality 1994From Marketing Mix to Relationship Marketing

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2002Relationships and project marketing success 2003International project marketing: an introduction to the INPM approach 2010Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets 2006Role of References in Business Marketing–Towards a Normative Theory of Referencing 2009Changing project business orientations: Towards a new logic of project marketing 2010A stakeholder network perspective on unexpected events and their management in international projects

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Details

Year1996

Typearticle

Published1996-12-01

VenueInternational Business Review

ISSN-L0969-5931

Languageen

Citations95

Files0 public / 0

ShelfConstruction Project Management and Performance

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doi10.1016/s0969-5931(96)00032-7

openalex_workW2017481699

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1998The D-U-C Model And The Stages Of Project Marketing Process

2009Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap