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International project marketing: an introduction to the INPM approach · Study

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ArticleInternational project marketing: an introduction to the INPM approach

Maria Anne Skaates2003

Article2003

International project marketing: an introduction to the INPM approach

Maria Anne Skaates · Henrikki Tikkanen

92 citations·0/0 files stored·International Journal of Project Management

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Construction Project Management and Performance Marketing and Advertising Strategies Capital Investment and Risk Analysis

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References

1990Longitudinal Field Research on Change: Theory and Practice 1992The Changing Role of Marketing in the Corporation 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach 1984International marketing and purchasing of industrial goods 1996Toward a typological theory of project management 1995Business Marketing: An Interaction and Network Perspective 2015Institutions and Organisations 1999A typology of project management: emergence and evolution of new forms

Cited by

2010Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets 2009Changing project business orientations: Towards a new logic of project marketing 2012Organizing in the context of global project-based firm—The case of sales–operations interface 2009Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap 2015Antecedents of project partnering in the construction industry — The impact of relationship history

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2009Changing project business orientations: Towards a new logic of project marketingarticle · 6 shared references 2013The development of post-project buyer–seller interaction in service-intensive projectsarticle · 6 shared references 2009Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gaparticle · 5 shared references 2010Stakeholder Management in International Projectsthesis · 5 shared references 2000The role of communication in business relationships and networksarticle · 4 shared references 2006The marketing strategy of a project-based firm: The Four Portfolios Frameworkarticle · 4 shared references

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Year2003

Typearticle

Published2003-04-07

VenueInternational Journal of Project Management

ISSN-L0263-7863

Languageen

Citations92

Files0 public / 0

ShelfConstruction Project Management and Performance

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doi10.1016/s0263-7863(02)00021-2

openalex_workW1992990082

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2010Stakeholder Management in International Projects

2006Tying the pieces together: A normative framework for integrating sales and project operations

2013Supplier representative activities and customer perceived value in complex industrial solutions