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Sex appeal advertising: gender differences in Chinese consumers’ responses

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References

1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
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1969How Sexy Illustrations Affect Brand Recall132 cited
1998The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads122 cited
1995Gender Issues and Consumer Behavior114 cited
1994Sexuality and Ethics in Advertising: A Research Agenda and Policy Guideline Perspective92 cited

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2011The Effect Of Print Advertisings Use Of Sexual Themes ON Brand Recall And Purchase Intention: A Product Specific Investigation Of Male Responses86 cited

2000Analysis of the Impact of Executional Factors on Advertising Performance85 cited

Cited by

2011An Analysis of Nudity in Chinese Magazine Advertising: Examining Gender, Racial and Brand Differences29 cited
2017Sexual appeal in print media advertising: effects on brand recall and fixation time25 cited
2021Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects20 cited
2016The influence of masculinity and femininity in responses to sex appeal advertising19 cited
2020Do you remember me? Women sexual objectification in advertising among young consumers16 cited
2010What Makes an Effective Advertising for a Man or a Woman?13 cited