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Developing a marketing-oriented organization · Study

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ArticleDeveloping a marketing-oriented organization

Adrian Payne1988

Article1988

Developing a marketing-oriented organization

139 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Innovation and Knowledge Management Organizational Management and Innovation

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1980Structure is not organization 1977From sales obsession to marketing effectiveness

Cited by

2001Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture 1995Internal marketing: a review and some interdisciplinary research challenges 2007Market orientation versus innovative culture: two routes to superior brand performance 2001Leadership style and market orientation: an empirical study 2001The Marriage of Politics and Marketing 1996Exploring Salespersons' Customer Orientation as a Mediator of Organizational Culture's Influence on Buyer-Seller Relationships 1998Market orientation and business performance: some evidence from Hong Kong 1991Internal marketing: A new perspective for HRM

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Year1988

Typearticle

Published1988-05-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations139

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0007-6813(88)90008-0

openalex_workW2017659575

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