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Developing a marketing-oriented organization

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References

1980Structure is not organization836 cited
1977From sales obsession to marketing effectiveness579 cited

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1991A Framework for Conducting a Services Marketing Audit121 cited

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1996Internationalizing the market orientation construct: an in-depth interview approach115 cited

1995Developing a customer orientation105 cited

2002The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances93 cited

2010Customer Orientation and Firm Performance among Nigerian Small and Medium Scale Businesses86 cited