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Marketing Museums and Exhibitions: What Drives the Interest of Young People

16 references·16 citing·32 second hopsampled

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References

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1997The effectiveness of orienting students to the physical features of a science museum prior to visitation140 cited

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2009

The Manual of Museum Management

128 cited

Cited by

2013Developments in Hospitality Marketing and Management: Social Network Analysis and Research Themes92 cited
2014Social Inclusion Through Cultural Engagement Among Ethnic Communities54 cited
2018What makes a museum attractive to young people? Evidence from Italy49 cited
2017Understanding competition and service offer in museum marketing39 cited
2015Comparison of engagement and emotional responses of older and younger adults interacting with 3D cultural heritage artefacts on personal devices38 cited
2023Dialogues with cultural heritage via museum digitalisation: developing a model of visitors’ cognitive identity, technological agent, cultural symbolism, and public engagement37 cited
2018Benefits of visiting heritage museums: Chinese parents’ perspectives33 cited
2020How can art museums develop new business opportunities? Exploring young visitors’ experience26 cited
2019For Me or Not for Me? Exploring Young Adults’ Museum Representations25 cited
2019On linking socioeconomic status to consumer loyalty behaviour23 cited
2019Museum tourism in Canary Islands: assessing image perception of Directors and Visitors12 cited
2021Moving Towards Museum Digital Strategy: A Transformational Framework10 cited
2021Digital Transformation Strategy Initiative in Cultural Heritage: The Case of Tate Museum9 cited
2021Strategies for Increasing Visitors’ Interaction: The Case of Virtual Museum and Exhibitions5 cited
2025Museos e influencers: la representación del museo en TikTok desde la óptica del visitante4 cited
2020Engaging Young Audiences Before, During and After the Lockdown4 cited