Literary Criticism and Consumer Research: Overview and Illustrative Analysis
Journal of Consumer Research· 1989-12-01· article· 216 citationsclosed
Consumer Behavior in Brand Consumption and IdentificationLiterary Theory and Cultural HermeneuticsConsumer Behavior and Market Dynamics
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Barbara B. Stern (1989). Literary Criticism and Consumer Research: Overview and Illustrative Analysis. Journal of Consumer Research. https://doi.org/10.1086/209218
@article{b1989literary,
title = {Literary Criticism and Consumer Research: Overview and Illustrative Analysis},
author = {Stern, Barbara B.},
year = {1989},
journal = {Journal of Consumer Research},
doi = {10.1086/209218}
}Citations in this library
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