SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equity
16 references·1 citing·28 second hop
The impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equity (2011)The impact of brand confusion on sustaina…Advances in Consumer Research (2025)Advances in Consumer ResearchPLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Using PLS Path Modeling for A…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Use of partial least squares …Modern Methods for Business Research (1998)Modern Methods for Business R…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Die Betriebswirtschaft (1953)Die BetriebswirtschaftConsumer response to private label brands’ negative publicity: a relational effect on retailer’s store image (2017)Consumer response to private …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Testing Structural Equation Models. (1994)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Coefficient Alpha and the Internal Structure of Tests (1951)Structural Equations with Latent Variables. (1991)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies7,307 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration14,931 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • Cited by

    • 2017Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image21 cited