SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
La présence humaine dans l'image, facteur d'efficacité de la communication publicitaire? Une expérimentation dans le domaine du tourisme
9 references·4 citing·31 second hop
La présence humaine dans l'image, facteur d'efficacité de la communication publicitaire? Une expérimentation dans le domaine du tourisme (1993)La présence humaine dans l'image, facteur…Advances in Consumer Research (2025)Advances in Consumer ResearchDesign and Analysis: A Researcher's Handbook (2005)Design and Analysis: A Resear…Handbook of Multivariate Experimental Psychology (1988)Handbook of Multivariate Expe…L'image: supériorité et limites. Relations avec l'imagerie mentale et le langage verbal (1987)L'image: supériorité et limit…Les Images mentales (1979)Les Images mentalesEffects of interactive imagery on learning: Application to advertising. (1977)Effects of interactive imager…Neomentalism. (1975)Neomentalism.Le texte et l'image (1975)Le texte et l'imageImagery and Verbal Processes (1972)Imagery and Verbal ProcessesMental imagery and its determinants as factors of consumers emotional and behavioural responses: Situation analysis in online shopping (2013)Mental imagery and its determ…L’imagerie mentale et ses déterminants comme facteurs de réponses émotionnelles et comportementales du consommateur : une analyse en situation d’achat en ligne (2013)L’imagerie mentale et ses dét…The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising (2012)The Influence of the Perceive…L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire (2012)L'influence de l'âge perçu du…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Concept in Consumer Behavior: A Critical Review (1982)Why Casting Older Female Models Is Good for Advertising (2023)The Nature of Human Intelligence (1968)Feeling and thinking: Preferences need no inferences. (1980)L'imagerie mentale: Un concept à (re)découvrir pour ses apports en marketing (2003)Scaling mental imagery: an application to commercial web sites (2013)L’image métier : exploration d’une notion au cœur du choix professionnel (2016)Another Daubenton, Another Histoire naturelle (2006)Pas d’armes et vide iconographique : quand le texte doit remplacer l’image (xve siècle) (2017)Effects of Self-Referencing on Persuasion (1995)Designing persuasive destination websites: A mental imagery processing perspective (2011)Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands (2018)Psychometric properties of the Depression Anxiety Stress Scales (DASS) in clinical samples (1997)Emotional intelligence: In search of an elusive construct. (1998)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Dual coding theory and education (1991)Multiple resources and performance prediction (2002)Concreteness ratings for 40 thousand generally known English word lemmas (2013)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Recommended effect size statistics for repeated measures designs (2005)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)Hypothesizing from Introspections: A Model for the Role of Mental Entities in Psychological Explanation 1 (1983)A Dual Coding Perspective on Encoding Processes (1987)Response latency evidence for viewing personality traits as schema indicators (1992)The mind's eye in arts and science (1983)Piaget and after: the case of learning science (1995)Subjective frequency and imageability ratings for 3,600 French nouns (2009)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1972Imagery and Verbal Processes3,246 cited
  • 2005Design and Analysis: A Researcher's Handbook2,388 cited
  • 1988Handbook of Multivariate Experimental Psychology1,956 cited
  • 1977Effects of interactive imagery on learning: Application to advertising.268 cited
  • 1975Neomentalism.151 cited
  • 1979Les Images mentales136 cited
  • 1975Le texte et l'image40 cited
  • 1987L'image: supériorité et limites. Relations avec l'imagerie mentale et le langage verbal22 cited

Cited by

  • 2012The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising18 cited
  • 2013L’imagerie mentale et ses déterminants comme facteurs de réponses émotionnelles et comportementales du consommateur : une analyse en situation d’achat en ligne17 cited
  • 2012L'influence de l'âge perçu du modèle inclus dans une annonce sur l'efficacité publicitaire16 cited
  • 2013Mental imagery and its determinants as factors of consumers emotional and behavioural responses: Situation analysis in online shopping13 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work