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A Cross-Cultural Exploration of Children's Preferences of Package Design: The U.S. and China

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1990

A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children

123 cited

Cited by

2017WYSIWYG—Seeing is Believing: Consumer Responses to Levels of Design Newness, Product Innovativeness, and the Role of Country-of-Origin8 cited
2018When age meets culture: an investigation of children’s package design preferences7 cited