References

• 1966Generalized expectancies for internal versus external control of reinforcement.21,937 cited
• 1997Beyond pleasure and pain.6,770 cited
• 1957Motivational determinants of risk-taking behavior.3,663 cited
• 1998Promotion and Prevention: Regulatory Focus as A Motivational Principle3,508 cited
• 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making1,985 cited
• 2006Thinking and Deciding1,422 cited
• 1984Why it won't happen to me: Perceptions of risk factors and susceptibility.1,025 cited
• 1994Ideal versus ought predilections for approach and avoidance distinct self-regulatory systems.968 cited
• 1993Rudimentary determinants of attitudes: II. Arm flexion and extension have differential effects on attitudes.871 cited
• 1998Approach and avoidance strength during goal attainment: Regulatory focus and the "goal looms larger" effect.625 cited
• 2002Enjoying Goal-Directed Action: The Role of Regulatory Fit562 cited
• 2004Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals346 cited
• 1981Judging risks and benefits in the small and in the large291 cited
• 1996Principles of Judging Valence: What Makes Events Positive or Negative?271 cited