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Identification and measurement of brand identity and image gap: a quantitative approach
16 references·3 citing·41 second hop
Identification and measurement of brand identity and image gap: a quantitative approach (2014)Identification and measurement of brand i…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…Building Brand Community (2002)Building Brand CommunityThe measurement and dimensionality of brand associations (2000)The measurement and dimension…Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Management Through Narr…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Built to last: Successful habits of visionary companies (1996)Built to last: Successful hab…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…Managing Brand Equity (1991)Managing Brand EquityIn Search of Brand Image: a Foundation Analysis (1990)In Search of Brand Image: a F…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Defining the identity-image gap: an analysis of a collective wine brand (2023)Defining the identity-image g…Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector (2021)Development of a sustainable …Developing an Athlete Brand Identity Scale using Rasch analysis (2020)Developing an Athlete Brand I…Specification Tests in Econometrics (1978)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality (1994)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Structural Equations with Latent Variables. 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this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1991Managing Brand Equity3,818 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,422 cited
  • 2002Building Brand Community2,654 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1996Built to last: Successful habits of visionary companies2,307 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
  • 2000The measurement and dimensionality of brand associations1,007 cited
  • 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited

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  • 1990In Search of Brand Image: a Foundation Analysis806 cited
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    • 2020Developing an Athlete Brand Identity Scale using Rasch analysis18 cited
    • 2021Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector16 cited
    • 2023Defining the identity-image gap: an analysis of a collective wine brand12 cited