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Marketing public sector services: Concepts and characteristics

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References

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2001The Marriage of Politics and Marketing196 cited
2003E‐service quality and the public sector152 cited
2003Perceived quality and satisfaction in multiservice organisations: the case of Spanish public services150 cited
2012Co-creation and innovation in public services148 cited

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2007Effects of service quality dimensions on behavioural purchase intentions142 cited

1996Strategic analysis in political markets109 cited

2008Can public sector organizations be coherent corporate brands?94 cited

2012Evaluation of government e‐tax websites: an information quality and system quality approach80 cited

2008The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration79 cited

2015Can marketing contribute to sustainable social enterprise?51 cited

2012Absorptive capacity and market orientation in public service provision45 cited

2010The political role of government‐sponsored social marketing campaigns39 cited

2012Marketing Management and Communications in the Public Sector35 cited

2012The Relevance and Efficacy of Marketing in Public and Non-Profit Service Management26 cited

2020Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 202022 cited

2017Marketing Management and Communications in the Public Sector22 cited