References

No references inside the corpus for this window.

Cited by

• 2014Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites374 cited
• 2013Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features355 cited
• 2015The impact of brand communication on brand equity through Facebook342 cited
• 2011Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China339 cited
• 2012Memo to Marketers: Quantitative Evidence for Change315 cited
• 2013eWOM and the importance of capturing consumer attention within social media293 cited
• 2016Understanding the Impact of Online Reviews on Hotel Performance257 cited
• 2011Conceptualising electronic word of mouth activity241 cited
• 2019Exploring How Privacy and Security Factor into IoT Device Purchase Behavior229 cited
• 2012Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior221 cited
• 2017Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications214 cited
• 2021The influence of social media eWOM information on purchase intention213 cited
• 2011Online Persuasion: How the Written Word Drives WOM204 cited