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Factors influencing consumer evaluations of gift promotions
16 references·16 citing·33 second hopsampled
Factors influencing consumer evaluations of gift promotions (2013)Factors influencing consumer evaluations …Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Strategic Brand Management (2007)Strategic Brand ManagementBrands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Choice Based on Reasons: The Case of Attraction and Compromise Effects (1989)Choice Based on Reasons: The …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The effect of matching promotion type with purchase type on green consumption (2024)The effect of matching promot…Shopping app features: influencing the download and use intention (2022)Shopping app features: influe…Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length (2022)Impact of different platform …Feeling lucky: How framing the target product as a free gift enhances purchase intention (2021)Feeling lucky: How framing th…Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving (2020)Proud powerful, grateful powe…When free gifts hurt the promoted product (2019)When free gifts hurt the prom…Consumer attitude towards sales promotion techniques: a multi-country study (2019)Consumer attitude towards sal…An investigation of the promotion effects of uncertain level discount: evidence from China (2019)An investigation of the promo…Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions (2018)Utilitarian, hedonic, collect…Service failures after online flash sales: role of deal proneness, attribution, and emotion (2018)Service failures after online…The effects of consumer perception of volume discount benefits on intention to purchase grocery products (2017)The effects of consumer perce…Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts (2017)Something Free or Something O…Discriminating market segments using preferential green shift: a conjoint approach (2017)Discriminating market segment…Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention (2017)Advertised reference price an…How perceived cognitive needs fulfillment affect consumer attitudes toward the customized product: The moderating role of consumer knowledge (2016)How perceived cognitive needs…Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale (2015)Perception of value, attracti…Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Are Investors Reluctant to Realize Their Losses? (1998)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2007

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Strategic Brand Management
1,706 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • Cited by

    • 2022Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length54 cited
    • 2019Consumer attitude towards sales promotion techniques: a multi-country study53 cited
    • 2018Service failures after online flash sales: role of deal proneness, attribution, and emotion51 cited
    • 2017Discriminating market segments using preferential green shift: a conjoint approach48 cited
    • 2017The effects of consumer perception of volume discount benefits on intention to purchase grocery products43 cited
    • 2017Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts38 cited
    • 2015Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale36 cited
    • 2024The effect of matching promotion type with purchase type on green consumption34 cited
    • 2016How perceived cognitive needs fulfillment affect consumer attitudes toward the customized product: The moderating role of consumer knowledge27 cited
    • 2021Feeling lucky: How framing the target product as a free gift enhances purchase intention23 cited
    • 2018Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions23 cited
    • 2019When free gifts hurt the promoted product20 cited
    • 2020Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving17 cited
    • 2019An investigation of the promotion effects of uncertain level discount: evidence from China15 cited
    • 2017Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention15 cited
    • 2022Shopping app features: influencing the download and use intention14 cited