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The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements

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References

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1991An Imagery-Processing View of the Role of Pictures in Print Advertisements

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297 cited

1997Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes289 cited

1977Effects of interactive imagery on learning: Application to advertising.268 cited

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