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Nurturing Corporate Images
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Nurturing Corporate Images (1977)Nurturing Corporate ImagesThe impact of perceived service quality dimensions on customer satisfaction (2017)The impact of perceived servi…Corporate social responsibility and customer loyalty in intercity bus services (2017)Corporate social responsibili…The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry (2015)The role of servicescape and …Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention (2013)Service Quality, Corporate Br…Strategic corporate brand alignment (2012)Strategic corporate brand ali…The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience (2007)The Role of Internal Communic…Identity studies: multiple perspectives and implications for corporate‐level marketing (2007)Identity studies: multiple pe…Do hoteliers need to manage image to retain loyal customers? (2007)Do hoteliers need to manage i…From destination brand to location brand (2006)From destination brand to loc…Managing Corporate Identity: An Internal Perspective (2005)Managing Corporate Identity: …Corporate reputation management: “living the brand” (2001)Corporate reputation manageme…Corporate identity and corporate image revisited ‐ A semiotic perspective (2001)Corporate identity and corpor…Towards a definitive model of the corporate identity management process (1999)Towards a definitive model of…Visual identity: trappings or substance? (1997)Visual identity: trappings or…Cues used by customers evaluating corporate image in service firms (1996)Cues used by customers evalua…Measuring corporate images: A review of alternative approaches (1988)Measuring corporate images: A…Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)The Core Competence of the Corporation (2006)Strategic management a stakeholder approach (2010)Corporate brand orientation: What is it? What of it? (2013)Do corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017)Alignment: Explicating a Key Concept in Strategic Communication (2018)Reputation: Realizing Value from the Corporate Image (1996)Corporate identity: the concept, its measurement and management (1997)Relations between organizational culture, identity and image (1997)Workplace Performance, Worker Commitment, and Loyalty (2011)Identity : Youth and Crisis. 1968 (1968)The Social Psychology of Organizations. (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs (2005)The role of corporate identity in the higher education sector (2005)Managing Meaning through Branding — the Case of a Consulting Firm (2008)A Service Quality Model and its Marketing Implications (1984)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)The Behavioral Consequences of Service Quality (1996)Influence of environmental stimuli on hotel customer emotional loyalty response: Testing the moderating effect of the big five personality factors (2014)Determinants of loyalty to public transit: A model integrating Satisfaction-Loyalty Theory and Expectation-Confirmation Theory (2018)Corporate social responsibility and SMEs' performance: mediating role of corporate image, corporate reputation and customer loyalty (2022)The Measurement of Meaning (1957)Issues and Advances in Segmentation Research (1978)The Role of Imagery in Information Processing: Review and Extensions (1987)VARYING THE CONTENT OF JOB ADVERTISEMENTS: The Effects of Message Specificity (2006)The role of bank image for customers versus non‐customers (2009)Brand‐building in the 1990s (1991)Corporate identity: making business strategy visible through design (1991)Corporate Branding and Connoisseurship (1995)Psychological Aspects of Corporate Identity, Image and Reputation (2000)Modeling corporate identity: a concept explication and theoretical explanation (2001)How corporate visual identity supports reputation (2005)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)An integrative model of destination brand equity and tourist satisfaction (2018)Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective (2019)Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis (2021)Theories of Human Communication (1978)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Organizational Images and Member Identification (1994)Communicating Services Brands' Values Internally and Externally (2006)Corporate branding: an interdisciplinary literature review (2012)Organizational Perception Management (2014)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility (2011)Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting (2014)A Behavioral Theory of Social Performance: Social Identity and Stakeholder Expectations (2017)Country equity and country branding: Problems and prospects (2002)Bringing the corporation into corporate branding (2003)The new strategic brand management: creating and sustaining brand equity long term (2005)The Influence of Stakeholder Involvement on The Effectiveness of Place Branding (2012)Questioning a “one size fits all” city brand (2017)Destination branding: Opportunities and new challenges (2020)
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  • 2001Corporate identity and corporate image revisited ‐ A semiotic perspective295 cited
  • 2005Managing Corporate Identity: An Internal Perspective293 cited
  • 2007Do hoteliers need to manage image to retain loyal customers?266 cited
  • 1997Visual identity: trappings or substance?256 cited
  • 2001Corporate reputation management: “living the brand”234 cited
  • 2006From destination brand to location brand216 cited
  • 1999Towards a definitive model of the corporate identity management process196 cited
  • 1988Measuring corporate images: A review of alternative approaches186 cited
  • 2013Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention178 cited
  • 2012Strategic corporate brand alignment166 cited
  • 2015The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry163 cited
  • 2007Identity studies: multiple perspectives and implications for corporate‐level marketing159 cited
  • 2007The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience159 cited
  • 2017Corporate social responsibility and customer loyalty in intercity bus services

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152 cited
  • 1996Cues used by customers evaluating corporate image in service firms152 cited
  • 2017The impact of perceived service quality dimensions on customer satisfaction150 cited