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Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels
11 references·0 citing·39 second hop
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References

  • 1991Mass Media Research: An Introduction2,595 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1986Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance751 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 2007A Guide to Using Qualitative Research Methodology525 cited
  • 2009Advertising and integrated brand promotion227 cited
  • 2006Consumers’ perception of wine packaging: a case study129 cited
  • 2009Advertising and Promotion : An Integrated Marketing Communications Perspective (8th Edition)35 cited
  • 2013Packaging design as a Marketing tool and Desire to purchase24 cited
  • 2008How important is wine packaging for consumers? On the reliability of measuring attribute importance with direct verbal versus indirect visual methods23 cited
  • 2012How do you judge a book,then?: Consumer perceptions of wine labels2 cited

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