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What Has Marketing Learned from Richard Johnson?
8 references·1 citing·39 second hop
What Has Marketing Learned from Richard Johnson? (2005)What Has Marketing Learned from Richard J…The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination (2003)The Journal of Marketing Rese…The Importance of Utility Balance in Efficient Choice Designs (1996)The Importance of Utility Bal…Adaptive Conjoint Analysis: Some Caveats and Suggestions (1991)Adaptive Conjoint Analysis: S…Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)Design and Analysis of Simula…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Conditional logit analysis of qualitative choice behavior (1972)Conditional logit analysis of…Market Segmentation: A Strategic Management Tool (1971)Market Segmentation: A Strate…A theory of data. (1960)A theory of data.In Favor of Closer Ties (2005)In Favor of Closer TiesThe Choice Theory Approach to Market Research (1986)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation (1998)Advances in Consumer Research (2025)Theory and Methods of Scaling (1958)Limited-dependent and qualitative variables in econometrics (1983)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Constructing Efficient Stated Choice Experimental Designs (2009)The state of the art of environmental valuation with discrete choice experiments (2010)Marketing Behavior and Executive Action (1958)Mathematical Models and Methods in Marketing (1962)An Assessment of Equivalence Between Online and Mail Surveys in Service Research (2006)The paradoxnoia of top journal(s) in marketing (2006)A review of the application of event studies in marketing (2007)Individual Choice Behavior: A Theoretical Analysis. (1960)A Directional Theory of Issue Voting (1989)Assessing subjective well-being: Progress and opportunities (1994)Validation Guidelines for IS Positivist Research (2004)Multiple Factor Analysis (2007)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Hybrid Models for Conjoint Analysis: An Expository Review (1984)The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice (1993)Estimating Stated Preferences with Rated-Pair Data: Environmental, Health, and Employment Effects of Energy Programs (1997)Weighting across safeguard subjects for LCIA through the application of conjoint analysis (2004)RANK ANALYSIS OF INCOMPLETE BLOCK DESIGNS (1952)Rank Analysis of Incomplete Block Designs: I. The Method of Paired Comparisons (1952)Individual differences and multidimensional scaling (1972)A General Approach to Product Design Optimization Via Conjoint Analysis (1981)Person-Situation: Segmentation's Missing Link (1982)A Model of Primary Voter Behavior (1985)Financial Ratios and the Probabilistic Prediction of Bankruptcy (1980)Macroeconomics and Reality (1980)Discrete Choice Methods with Simulation (2001)Do stronger links with practice make perfect? (2009)Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan (2021)
this work references cited by second hop

References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1960A theory of data.1,556 cited
  • 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data1,397 cited
  • 1996The Importance of Utility Balance in Efficient Choice Designs1,101 cited
  • 1991Adaptive Conjoint Analysis: Some Caveats and Suggestions192 cited
  • 1971Market Segmentation: A Strategic Management Tool178 cited
  • 2003The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination41 cited

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  • 2005In Favor of Closer Ties6 cited

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