Evaluation of Consumer Education Programs

Paul N. Bloom · Gary T. Ford

30 citations0/0 files storedJournal of Consumer Research

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Evaluation and Performance Assessment Consumer Behavior and Market Dynamics Consumer behavior in food and health

Abstract

The challenges and problems encountered in evaluating consumer education programs are discussed. This article focuses on the evaluation research literature and the experiences of the authors in attempting to evaluate a major consumer education program.

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References

1963Experimental and Quasi-Experimental Designs for Research 1969Reforms as experiments.1975Estimation of a Model with Multiple Indicators and Multiple Causes of a Single Latent Variable 1970A GENERAL METHOD FOR ESTIMATING A LINEAR STRUCTURAL EQUATION SYSTEM*1974Structural Equation Models in the Social Sciences.1975Demand Artifacts in Laboratory Experiments in Consumer Research 1977Structural Equation Models in Experimental Research 1977"Sesame Street" Revisited.

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1981Problems and Challenges in Social Marketing 2018Effects of customer education in terms of customer perceived value: the role of customer evaluation skills 1982Developing effective corporate consumer information programs 2022The Impact of Market-Driven vs. Market-Driving Strategies on Products’ Short-Term and Long-Term Sales Growth

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