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How in-store educational and entertaining events influence shopper satisfaction · Study

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ArticleHow in-store educational and entertaining events influence shopper satisfaction

Sean Sands2014

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Articlegreen2014

How in-store educational and entertaining events influence shopper satisfaction

Sean Sands · Harmen Oppewal · Michael B Beverland

40 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1974An approach to environmental psychology 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 2001Consumer perceived value: The development of a multiple item scale 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions

Cited by

2020Attractive and facilitating store atmospheric stimuli 2015Behavioral Issues in B2C E-commerce 2023Analyzing visual behavior of consumers in a virtual reality fashion store using eye tracking 2020Using in-store customer education to act upon the negative effects of impulsiveness in relation to unhealthy food consumption 2016Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage

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2008Understanding Channel Purchase Intentions: Measuring Online and Offline Shopping Value Perceptionsbook · 18 shared references 2004A conceptual model of channel choice: measuring online and offline shopping value perceptionspreprint · 15 shared references 2011Customer-to-noncustomer interactions: Extending the ‘social’ dimension of the store environmentarticle · 15 shared references 2006Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectivesarticle · 14 shared references 2008The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behaviorarticle · 14 shared references 2018Brand worlds: Introducing experiential marketing to B2B brandingarticle · 13 shared references

Details

Year2014

Typearticle

Published2014-12-06

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations40

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretconser.2014.11.004

openalex_workW2018695380

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2016Touch forbidden, consumption allowed: Counter-intuitive effects of touch restrictions on customers’ purchase behavior

2022The effect of touch simulation in virtual reality shopping

2025Analyzing the role of customers’ experiences and emotional responses in shaping Generation Z’s impulse buying behavior on Shopee video platform