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The Effects of Price Salience on Consumer Perception and Purchase Intentions
16 references·0 citing·37 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1999Mental accounting matters3,344 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 1994Effects of color on emotions.1,103 cited
  • 1992Environmental color, consumer feelings, and purchase likelihood769 cited
  • 2013The Effects of Color on Emotions730 cited
  • 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
  • 1998Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures560 cited

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  • 1983The effects of color in store design.541 cited
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