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ArticleSegmenting the international travel market by activity

Sheauhsing Hsieh1992

Article1992

Segmenting the international travel market by activity

Sheauhsing Hsieh · Joseph T. O’Leary · Alastair M. Morrison

127 citations·0/0 files stored·Tourism Management

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Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management Consumer Behavior and Market Dynamics

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References

1987Market Segmentation, Product Differentiation, and Marketing Strategy 2022Hospitality and Travel Marketing 1982The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences 1990Hospitality and travel marketing 1977Market structure analysis 1970Stability of the Factor Structure of Leisure Behavior: Analyses of Four Communities 1971A Typology of Outdoor Recreation Activity Preferences 1983Selecting Target Markets-A Key to Effective Marketing

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2001Evaluating Different Bases for Market Segmentation 2012Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya

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Year1992

Typearticle

Published1992-06-01

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations127

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1016/0261-5177(92)90062-c

openalex_workW2018827262

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