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Segmenting the international travel market by activity
8 references·3 citing·38 second hop
Segmenting the international travel market by activity (1992)Segmenting the international travel marke…Hospitality and Travel Marketing (2022)Hospitality and Travel Market…Hospitality and travel marketing (1990)Hospitality and travel market…Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Market Segmentation, Product …Selecting Target Markets-A Key to Effective Marketing (1983)Selecting Target Markets-A Ke…The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences (1982)The Under-50 and Over-50 Trav…Market structure analysis (1977)Market structure analysisA Typology of Outdoor Recreation Activity Preferences (1971)A Typology of Outdoor Recreat…Stability of the Factor Structure of Leisure Behavior: Analyses of Four Communities (1970)Stability of the Factor Struc…The Internet Impact on Travel Purchases: Insights from Portugal (2015)The Internet Impact on Travel…Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya (2012)Application of destination ch…Evaluating Different Bases for Market Segmentation (2001)Evaluating Different Bases fo…Motivations for Leisure (1980)A Benefit-based Segmentation of a Nonresident Summer Travel Market (1992)Segmentation Bases in the Mobile Services Market: Attitudes In, Demographics Out (2012)Cafeteria Use by Students and Effect of Selection Attributes on Satisfaction (2019)Orderly Careers and Social Participation: The Impact of Work History on Social Integration in the Middle Mass (1961)The Play World of Camping: Research Into the Social Meaning of Outdoor Recreation (1965)Wilderness users in the Pacific Northwest: their characteristics, values, and management preferences / (1968)Beyond Destinations—Special Interest Tourism (1997)Interpretation, Activity Participation, and Environmental Attitudes of Visitors to Penguin Island, Western Australia (2005)The Theory of Buyer Behavior (1971)Research methods in the social sciences (2005)4 Research Methods: Quantitative and Qualitative Approaches (2023)Modern factor analysis (1960)The Handbook of Social Psychology (1969)The Substitutability Concept: Implications for Recreation Research and Management (1974)Allocating Discretionary Time: Complementarity Among Activities (1981)Sociology and Social Research (1981)Resource and activity substitutes for recreational salmon fishing in New Zealand (1991)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Product differentiation advantages of pioneering brands (1980)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Contemporary Strategy Analysis (1998)The impact of demand fluctuation on the quality of service: a tourism industry example (2000)Determinants of length of stay: A practical use of survival analysis (2006)The influence of distance and prices on the choice of tourist destinations: The moderating role of motivations (2006)Predicting Souvenir Purchase Intentions (1999)Selecting a hotel and determining salient quality attributes: a preliminary study of mature british travellers (2000)Do perceptions of time affect outbound-travel motivations and intention? An investigation among Chinese seniors (2015)Positioning: The Example of the Lower Rio Grande Valley in the Winter Long Stay Destination Market (1992)Using the Internet as a Pleasure Travel Planning Tool: an Examination of the Sociodemographic and Behavioral Characteristics Among Internet Users and Nonusers (1998)Testing theory of planned versus realized tourism behavior (2005)Strategic marketing in times of recession versus growth: New Zealand manufacturers (2015)Export target markets of medicinal and aromatic plants (2017)Behavioural market segments among surf tourists: investigating past destination choice (2003)Market segmentation in tourism. (2007)Quality of life and tourism: A conceptual framework and novel segmentation base (2011)
this work references cited by second hop

References

  • 1987Market Segmentation, Product Differentiation, and Marketing Strategy611 cited
  • 2022Hospitality and Travel Marketing421 cited
  • 1982The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences173 cited
  • 1990Hospitality and travel marketing172 cited
  • 1977Market structure analysis134 cited
  • 1970Stability of the Factor Structure of Leisure Behavior: Analyses of Four Communities95 cited
  • 1971A Typology of Outdoor Recreation Activity Preferences71 cited
  • 1983Selecting Target Markets-A Key to Effective Marketing37 cited

Cited by

  • 2001Evaluating Different Bases for Market Segmentation123 cited
  • 2012Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya121 cited
  • 2015The Internet Impact on Travel Purchases: Insights from Portugal9 cited

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