this work references cited by second hopReferences
- 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
- 1983Advances in Consumer Research2,879 cited
- 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
- 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
- 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
- 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
- 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
- 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
- 1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
- 1979Endorser Effectiveness by Product Type816 cited
- 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
- 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
- 2001The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1635 cited
- 1990Celebrity spokesperson and brand congruence
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work