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Traditional sex role development and amount of time spent watching television.

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References

1956Sex-role preference in young children.269 cited
1974Sex role stereotyping in children's television programs.208 cited

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1989Sex role messages in television commercials: An update149 cited
2004The Gender-Role Content of Children's Favorite Television Programs and Its Links to Their Gender-Related Perceptions148 cited
1998Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis138 cited
1980Television viewing and the learning of sex-role stereotypes138 cited
1987Feminist theories and media studies130 cited
2014It’s a Bird! It’s a Plane! It’s a Gender Stereotype!: Longitudinal Associations Between Superhero Viewing and Gender Stereotyped Play124 cited
1993The stereotyped portrayal of men and women in British television advertisements116 cited
1977Development of Sex-Trait Stereotypes among Young Children in the United States, England, and Ireland111 cited
1990Children, television, and gender roles109 cited
2005Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising109 cited
1984The etiology of children's stereotypes about sex differences in emotionality106 cited
1980The Self-concept103 cited

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2007Gender Stereotypes in Spanish Television Commercials98 cited

2005From Ally McBeal to Sábado Gigante96 cited

1989Gender stereotypes in Italian television advertisements96 cited

1979Watching Children Watch Television96 cited