References

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• 1975Specious reward: A behavioral theory of impulsiveness and impulse control.2,708 cited
• 1981Some empirical evidence on dynamic inconsistency2,253 cited
• 1987An adjusting procedure for studying delayed reinforcement.1,860 cited
• 1995Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade1,519 cited
• 1987Markets with Consumer Switching Costs1,469 cited
• 1984Willingness to Pay and Compensation Demanded: Experimental Evidence of an Unexpected Disparity in Measures of Value1,062 cited
• 1997Do Customer Loyalty Programs Really Work1,043 cited
• 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
• 1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
• 2006The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention715 cited
• 2005Measuring the Implications of Sales and Consumer Inventory Behavior621 cited
• 2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty617 cited
• 2004The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention